# MerrSIM vs Ubigi for Bulgaria: which eSIM is better?

> MerrSIM vs Ubigi for Bulgaria: MerrSIM from €1.99 on local network; Ubigi ≈ US$12.50.

Choosing between MerrSIM and Ubigi for internet in Bulgaria? Here is the honest comparison.

## Price (10 GB / 30 days)

| Provider | 10 GB / 30 days | Note |
| --- | --- | --- |
| MerrSIM | €9.99 | local 4G/5G, hotspot, EUR, Albanian support |
| Ubigi | ≈ US$12.50 | Telefónica/O2 network |

*Ubigi’s price is a USD reference from its site (2026); MerrSIM bills in EUR. Check the live price before buying.*

## Why MerrSIM

Ubigi is solid, but MerrSIM is usually cheaper for 10 GB and bills in EUR. For a coastal holiday, a 10 GB plan covers maps, photos and video calls home.

- Fixed price in EUR, no roaming surprises
- Hotspot included and Albanian support
- Instant QR activation
- No ID or passport registration

## MerrSIM plans for Bulgaria

| MerrSIM plan | Price | Validity |
| --- | --- | --- |
| 1 GB | €1.99 | 7 days |
| 5 GB | €5.99 | 30 days |
| 10 GB | €9.99 | 30 days |
| 20 GB | €19.99 | 30 days |

**Ready for Bulgaria?** See plans at [MerrSIM — Bulgaria eSIM](https://merrsim.com/destinations/esim-plans-for-bulgaria), from €1.99, instant QR activation, no physical SIM and no roaming.

## How an eSIM works

An eSIM is a digital SIM built into your phone: there is no physical card to insert. You buy it online, get a QR code by email and scan it in your settings. Once installed, the profile lives on your phone and activates when you reach Bulgaria, connecting automatically to a local partner network. You can keep your main SIM at the same time, so your number still gets calls and texts while the eSIM handles data.

## Why travellers choose MerrSIM

MerrSIM builds local plans for dozens of destinations, at a fixed price in euros — no dollar exchange rate and no surprises. Every plan includes hotspot, instant QR activation and no document registration. The app and support are in Albanian, which makes it easy for the diaspora and travellers from the region. For Bulgaria, that means a simple experience: buy it, scan it, and you are ready before you board the plane.

## How much data you really need

For normal use — maps, messaging, social media and the odd video — budget about 300–700 MB a day. A light traveller is fine with 3–5 GB for a week, while anyone doing video calls, streaming or laptop hotspot will want 10–20 GB. In Bulgaria, download offline maps and use hotel WiFi for big downloads; that way a 10 GB plan comfortably lasts two weeks. If you run out, you buy a new plan in the app with no waiting.

## Does your phone support eSIM?

Before you buy, check two things. First, the phone must be eSIM-compatible: iPhone XR/XS and newer, Samsung Galaxy S20 and newer, Google Pixel 3 and newer, and many recent Motorola, Huawei and Oppo models. Second, it must be carrier-unlocked. You can verify by dialling *#06# — if an EID number appears, your phone supports eSIM. This saves you any surprises when you arrive in Bulgaria.

## Coverage and 5G speed in Bulgaria

The eSIM connects to the main local operators, so you get the same coverage as a local, including 4G/LTE and 5G where available. In the cities and tourist areas of Bulgaria the signal is strong and stable; in very remote villages or mountains it can weaken, as with any operator. Hotspot is included, so you can share the connection with your laptop or a travel companion at no extra cost.

## FAQ

### MerrSIM or Ubigi for Bulgaria?
For value, MerrSIM: local EUR price from €1.99, versus ≈ US$12.50 at Ubigi.

### Does the eSIM work on the Black Sea beaches?
Yes, coastal cities like Varna and Burgas have good coverage.


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Author: Etnik Beqiri  
Published: 2026-05-19  
Source: https://merrsim.com/en/blog/esim-vs-ubigi-en-bulgaria