# Best things to do in Latvia

> From Riga Old Town to Art Nouveau district, Latvia has attractions for every taste. Here are the must-see places.

From Riga Old Town to Art Nouveau district, Latvia has attractions for every taste. Here are the must-see places.

## Top attractions

- Riga Old Town
- Art Nouveau district
- Jūrmala beach
- Gauja National Park
- Turaida Castle

## Stay online while you explore

For maps, bookings, translation and Instagram photos, a MerrSIM eSIM for Latvia (from €1.99, 10 GB €9.99) keeps you online from the start — no roaming, no physical SIM.

[MerrSIM — eSIM Latvia](https://merrsim.com/destinations/esim-plans-for-latvia)

## No registration, no shop queue

Many EU countries require identity verification for local SIM cards, which means a queue, a shop and sometimes even a local address. A travel eSIM skips all of that: it is sold as an international data service, with no passport and no contract. You have it ready before you set off for Latvia, so you land and are online immediately — no time wasted at the airport and no risk of surprise roaming bills.

## Why travellers choose MerrSIM

MerrSIM builds local plans for dozens of destinations, at a fixed price in euros — no dollar exchange rate and no surprises. Every plan includes hotspot, instant QR activation and no document registration. The app and support are in Albanian, which makes it easy for the diaspora and travellers from the region. For Latvia, that means a simple experience: buy it, scan it, and you are ready before you board the plane.

## Tips to save data

A few small habits make your gigabytes last in Latvia. Download Google Maps offline before you head out, set video quality to “Auto” or 480p, and turn off background app refresh. Use hotel WiFi for big updates and high-resolution photo uploads. With these steps, even a modest plan covers the whole trip, and your hotspot stays free for the moments you really need it.

## eSIM versus roaming

Roaming with your home carrier can be expensive outside bundles — sometimes several euros per gigabyte, with bills that land after the trip. A local eSIM turns that into a fixed price you know up front: you pay in advance, you know exactly how many GB you have, and there are no hidden fees. For a trip to Latvia, that means peace of mind and often a real saving compared with leaving roaming switched on unchecked.

## Activation in a few minutes

Do the install before departure, while on WiFi. Open your phone settings, choose to add an eSIM and scan the QR code you received by email. Label the profile “Latvia” so it is easy to spot. When you land, set the eSIM as your data line and switch on data roaming for it — that is normal for travel eSIMs and adds no fees, because the plan is prepaid. Within seconds you are online, with no need to hunt for public WiFi.

## FAQ

### How do I stay online in Latvia?
Get a MerrSIM eSIM for Latvia from €1.99 (10 GB €9.99), activate by QR before departure and connect automatically.


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Author: Etnik Beqiri  
Published: 2026-05-29  
Source: https://merrsim.com/en/blog/atraksionet-latvia-en